I'm Alex. Product leader in advertising, live video and content discovery.
Senior VP, Product, Sovren Technologies (Parler, Edgecast). I owned our first-party ad platform from the auction math to launch, and the streaming shelf beside it that lifted session time 38%.
Recent Milestones
- 2022Owned discovery: search, ranking and recommendations
- 2023Acquired two companies; merged 175 people into one org
- 2024Launched streaming: short and long form, one shelf
- 2024Self-serve ad platform, 0→1
- 2025Live ads: server-side insertion, on our own edge
- 2026Led the org's AI transformation
Selected work
The Self Serve Ad Platform
Ad tech · 2024I led our ad management platform from vision to production, bringing the auction and the floors in-house across five products.
Creator Studio
Creator economy · 2026Built the creator economy product 0 to 1: publish everywhere, memberships and paid collections on one library. Tested with 50 creators before any code shipped. Ships Q4 2026.
Leading product through two acquisitions
Leadership · 2024–2026I ran product through two acquisitions: ten products, six domains, five product managers and my own, on a team that changed in people and scope every quarter.
CrushSuite
Passion · 2023I founded CrushSuite with three others, took it 0→1, and 55+ wineries now run their compliance through it.
Live streaming + SSAI
Ad tech · 2025I led product for live streaming with server-side ad insertion, concept to production, and it has served 10M+ ad impressions on an edge we own.
Core Discovery
Social · 2022–2025I owned the core discovery engine, ranking and recommendations together, the system that decides what every viewer sees.
AI: where it goes, and where it doesn't
Leadership · 2026I led the AI transformation across all 175 people and our vendors, and took releases from every two weeks to twice a week.