I'm Alex. Product builder in creator monetization, live video and advertising.

I built the creator payout on a share of ad revenue, three degrees out, and sold it to agencies as a network. It became our primary user acquisition strategy.

I stopped selling reach and sold creators a hub: write once, schedule it, post to every app they use, and earn from one library. 1,000+ creators paid through it.

I led our ad management platform from vision to production, bringing the auction and the floors in-house across five products. Self-serve now carries 60% of ad revenue.

I ran product through two acquisitions: ten products, six domains, five product managers and my own, on a team that changed in people and scope every quarter.

I founded CrushSuite with three others, took it 0→1, and 55+ wineries now run their compliance through it.

I led product for live streaming with server-side ad insertion, concept to production, and it has served 10M+ ad impressions on an edge we own.

I designed, built and shipped a new analytics product end to end, and it became a reason wineries choose us.

I owned the core discovery engine, ranking and recommendations together, the system that decides what every viewer sees.

I led the AI transformation across all 175 people and our vendors, and took releases from every two weeks to twice a week.