← Back to the article Artifact 03 · Roadmap that updates itself Alex McCarthy →

Vantage Revenue + Scale Roadmap. By product, sequenced not dated.

Read it as an iceberg: Feed, Watch, Market and Ads are the surfaces people touch. Beneath them sit the support layers, Pay, Studio and Core, that make each unlock possible. Columns flow left to right as waves, and dotted lines trace how each unlock reaches down into the layer it depends on.
Auto‑generated · run 41 GitHub · 4 repos Jira · 218 issues Slack · 6 channels Last sync Mon 06:04 · next Monday 06:00 · 14 changes since run 40
Illustrative rebuild. Company, products, dates and numbers are invented. The structure, the integrations and the weekly regeneration are the real thing.

The board is wide by design. Scroll it sideways to move through the waves.

Wave 1 · done
Foundation
Shipped. Click to collapse this column.
✓Wave 1 done
Wave 2 · done
Creators Start Earning
Shipped. The earnings spine, group rooms and the first sponsored formats are live on targeting v2.
Wave 3 · now
Scale Monetization
Recurring and transactional revenue: subscriptions, storefronts, checkout, and the balance account
Wave 4
Live Commerce & Moat
The hard to copy differentiators: live shopping, the unified wallet, and hyper targeting
Surfaces · where the unlock ships
Feed
Audience + social monetization
Ranked Home Feed
✓ W1VAN-118
Invite Chains v1
✓ W1
v1 shipped, loop work follows
VAN-131
Edit Published Posts
✓ W1VAN-142
★ WAVE WIN
Creator Memberships
✓ W2
Creator managed monthly tiers, live
VAN-204
Group Rooms
✓ W2
Topic taxonomy, owner moderation, room feed
VAN-211
Link Preview Cards
✓ W2VAN-198
IN PROGRESS
Verified Badge Subscription
REV
First recurring revenue product
VAN-263
Newsletter Import
USERS
Connect once, backfill and mirror on publish
VAN-271
Suggested Follows on Signup
USERS
Paid Posts
REVVAN-318
Series + Collections
REV
Sell a course or a run of episodes
VAN-322
Language Coverage
ENABLE
Localized across the whole app
VAN-330
Also planned
Audio Rooms
Draft Autosave
Watch
Video to live commerce
Player Stability
✓ W1VAN-124
Short Clips
✓ W2
Upload from Feed or Watch
VAN-219
Live Streaming
ENABLEVAN-288
★ WAVE WIN
Live Shopping + In Stream Buy
REV
Bidding and one tap purchase inside the stream
VAN-341
Market
Commerce
Seller Marketplace, 8% fee
✓ W1VAN-109
Single Seller Checkout
ENABLE
one seller per cart
VAN-256
Seller Onboarding Rebuild
ENABLE
Replaces the seven step form
VAN-259
Shoppable Posts
REV
Attach products to any post or clip
VAN-267
IN PROGRESS
Affiliate Storefronts
REV
Commission engine built, front end remaining
VAN-274
Saved Card Checkout
REVVAN-336
Multi Seller Cart
REV
One basket across several storefronts
VAN-344
Ads
The revenue engine
Ads Manager v1
✓ W1VAN-102
Sponsored Feed Units
✓ W1VAN-104
Conversion Pixel
✓ W1VAN-127
Interest Targeting v2
✓ W2
Granular geo and interest targeting
VAN-207
Sponsored Clips
✓ W2VAN-223
Sponsored Posts
✓ W2VAN-226
Boost This Post
REV
Self serve reach on an existing post
VAN-281
Lookalike Audiences
BOTH
Model high value users, find their twins
VAN-286
In App Browser
REV
Keeps the click and the attribution in house
VAN-291
Sponsored Products
REV
Closes the ads to commerce loop
VAN-352
Also planned
Advertiser Reporting export + schedules
Smarter Delivery less burnout, higher CTR
Support layers · Pay, Studio and Core, what makes each unlock possible
Core
Pay rails · Studio tools · data
StudioOverview + Audience
✓ W1
First Studio release, web and mobile
VAN-136
CoreExecutive Dashboard
✓ W1
Wired to the warehouse and the app stores
VAN-149
PayPayout Rails
✓ W2
Bank and card payouts, ledgered
VAN-214
StudioEarnings Ledger
✓ W2
One balance per creator across every surface
VAN-217
StudioReferral Revenue Share
✓ W2
Referrers earn a cut of the ad revenue they create
VAN-229
CoreInterest Graph
✓ W2
Topic taxonomy and per person interest modelling
VAN-233
IN PROGRESS
StudioContent Manager
ENABLE
Where paid and members only content is managed
VAN-244
StudioScheduling
ENABLE
Queue posts, clips and drops
VAN-248
PayBalance Account
ENABLE
confirm commitment
VAN-252
CoreContent Understanding
BOTH
Pulls topics and entities out of every post and clip
VAN-277
★ WAVE WIN
PayUnified Wallet
BOTH
One balance, free in network transfers, instant payout
VAN-347
StudioStorefront Manager
ENABLEVAN-349
CoreRecommendation Engine
BOTH
Powers home, discover and who to follow
VAN-356
CoreHyper Targeting
BOTH
Built on the interest graph, sharpens every surface
VAN-361
Also planned
Core · Semantic Search meaning, not keywords
What it means
Foundation is live: the apps, the ads manager and the marketplace all shipped and stable.
Creators are earning. The payout rails and earnings ledger went in underneath, and targeting v2 lifted every ad unit above it.
Recurring and transactional revenue: subscriptions, storefronts, checkout, and the balance account that holds the money.
Live shopping, the unified wallet and hyper targeting. The parts a competitor cannot copy in a quarter.
Ideas · in discussion, not committed Picked up from Slack, not on the roadmap until someone commits
Market
Seller Listings Tab
Listings on the profile, buyer detail view, message the seller straight into DMs
Feed
Polls
Create and vote inside a room feed
Ads
Creator Ad Marketplace
Brands book creators directly, Vantage takes the spread
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